Promotion Saguenay and four Community Futures Development Corporations (CFDCs) in the Saguenay-Lac-Saint-Jean region have established a partnership to raise awareness and help businesses make the digital shift.

They are the SADCs of Haut-Saguenay, du Fjord, Lac-Saint-Jean Ouest and Maria-Chapdelaine.

André Blackburn, Director of Business Services at Promotion Saguenay, believes that many entrepreneurs still need a helping hand to overcome the fear of going digital.

I don’t think it’s well known, and I think our entrepreneurs need support to make this shift, and it’s scary, knowing the stakes involved. The steps involved in making the digital shift are also poorly understood. So, I think that’s one of the reasons why our companies may be slow to make the transition,” explained André Blackburn in an interview on Place publique on Monday.

Mr. Blackburn cites Mode Choc as a model for businesses that have gone digital.

Entrepreneurs weren’t prepared for the labor shortage we’re experiencing. With this collaboration, the SADCs and Promotion Saguenay are working together to stimulate entrepreneurs to make the digital shift and take advantage of all the opportunities it represents,” commented Marc Tremblay, General Manager of SADC Lac-Saint-Jean Ouest, in a press release.